16 Facebook Statistics to Know for 2025

As a marketer, you might have heard that Gen Z prefers TikTok, Instagram is trendier and so on. But Facebook is far from flailing. It’s the biggest social network in the world — by a large margin.

Gen Z prefers TikTok, Instagram is trendier, and new platforms are emerging to capture attention. But the data says different: Facebook isn’t merely hanging on, it’s the biggest social network in the world.

With over 3 billion monthly active users, Facebook sits at the center of Meta’s ecosystem and is one of the most important channels for marketers thanks to its highly effective ads. Its user base spans nearly every demographic and region, making it a platform that businesses can’t ignore, even as newer apps dominate headlines.

This roundup covers who uses Facebook in 2025, what performs, and how it shows up in consumer behavior and creator campaigns.

Facebook’s user base is massive (and more diverse than you might think)

Despite endless debates about whether Facebook is “for older generations” or “losing relevance,” the numbers don’t lie: Facebook is the biggest social platform in the world.

Facebook still dominates with over 3 billion monthly users

According to Statista, as of Q2 2024, it had 3.07 billion monthly active users — nearly 40% of the global population.

Scale matters here — no platform can match Facebook's reach and demographics. And if you zoom out to Meta’s family of apps (the parent company of Facebook), the numbers get even larger.

An estimated 90% of social media users worldwide have a Facebook account, and across Meta’s family of apps — including Instagram, Messenger, and WhatsApp — 3.48 billion people log in daily, according to Statista, 2025.

So if you’re wondering whether your audience is on Facebook, the answer is likely: yes.

Facebook’s global audience skews slightly male

According to Statista, 2025, 56.8% of Facebook’s audience identifies as male, while 43.2% identifies as female.

If you’re tailoring content to a specific audience, this skew is worth keeping in mind — especially compared to more balanced platforms like Instagram.

Millennials make up Facebook’s core audience

Facebook’s largest demographic is men aged 25–34, who account for 18.5% of users, as shared by Statista, 2025.

In fact, millennials between 25 and 44 make up just over half of the platform’s audience — a reminder that the group who first fueled Facebook’s rise are still highly active.

But younger audiences aren’t absent. Men aged 18–24 are the second-largest user group, showing that Facebook continues to play a role in Gen Z’s digital mix (even if they spend more time overall on TikTok or Instagram, as shared by DataReportal, 2023).

At the other end of the age spectrum, only 6.1% of users are over 65, despite Facebook’s reputation as the “boomer app.”

The average social media user spends 36 minutes per day on Facebook

For the average social media user, Facebook is still part of their routine — nearly 19 hours a month, according to DataReportal, 2023.

That puts it behind apps like TikTok (33 hours, 38 minutes) and YouTube (27 hours, 26 minutes), but it’s far from being “checked once in a while.”

This doesn’t mean that you need to add Facebook to your strategy. But if you’re marketing to millennials, Gen X, or even older groups, Facebook still commands meaningful dail